When you go to get fresh produce what do you picture?

Bread gets thrown in sometimes, too. Baguette be fresh.

Fresh produce demands a higher cost for a few reasons. Its health value. Its taste. Its quality. These products take time and process to develop. 


Agree? Great!

If we know this about food, then why do we expect freshly produced creative to be any different?
I certainly did, but working to change that with the SLR's Fresh Produce. My goal, highlight the beauty of the creative process by tracking where my ideas are coming from through 3 types of posts:

What will happen when I discover the cultivated concepts? Will we break them down into what makes each great? Will I take these concepts and combine them into something new? You and I will see once we get there.